Caprice et Co was born from the desire of Ketsia Curvers to offer her friends and family, even little kids, bath and beauty products made with plants, and natural and safe ingredients. Faced with a sharp increase in demand, her husband, Marc-Antoine Julien Gratton joined the budding business. When every room in the family home was dedicated to the business’ operations, the couple moved to a workshop with a point of sale in Ayer’s Cliff, the village where that had previously decided to live and raise their three children.

Ketsia insists that their production remains artisanal and that their workshop has been adapted to offer employees an attractive and peaceful working environment. Marc-Antoine adds that “we have diversified and increased our offerings, but our products remain ecological, esthetic, delicately scented and packaged with care to highlight their intrinsic quality.”

The relationship with the CAE Memphémagog was decisive for the couple who were able to benefit from the Youth Strategy program and some conventional loans. “When we submitted our business plan,” mentions Marc-Antoine, “the advisors immediately understood Caprice et Co’s expansion potential.” The loans the CAE granted us enabled Caprice et Co to remain an artisanal, family business. Without CAE Memphrémagog funding, we would have been forced to associate with investors, likely making compromises to reduce production costs and consequently, the quality of the products, the essence of our business, would have suffered.”