How can small businesses take advantage of local tourism to increase their revenues?

Business Management

Local tourism in the province of Quebec is currently undergoing a transformation, and that is creating an opportunity for small businesses to diversify revenues and reinforce the local footprint. Travel habits have been evolving, and small businesses that are adapting to the new reality are already benefiting.
Small businesses can take advantage of local tourism by converting one-time visitors into regular customers.

Local tourism: a growth driver for small businesses

In the past few years, Quebec residents have increased local trips, sustainable consumption, and exploring what their own backyard has to offer. This trend creates opportunities for businesses that can attract a new clientele through niche products, guest services, or experiences that draw from local culture.

Looking for strategies to attract local visitors through local tourism?

Here are a few ideas:

Create tourism marketing campaigns using storytelling, newsletters and immersive photos.
Team up with other businesses to create activities with a tourism flavor: foodies tours, seasonal packages, etc.
Position your business on regional platforms (i.e.: MRC Websites, Explore Québec Website).

An impact that goes beyond tourist season

Small businesses create leverage through tourism when they build strong ties with their community and foster customer loyalty. A solid reputation is built on authentic relationships and a thoughtful offer of products and services.