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Serving Memphremagog’s businesses since 1984

A trusted partner for moving your business projects forward, at every step of your entrepreneurial journey.

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About
01

To help entrepreneurs thrive in a sustainable way

CAE Memphremagog is an independent non-profit organization, and we have been supporting and financing entrepreneurs in the Memphremagog region in achieving their projects since 1984

Our team of professionals dedicated to entrepreneurial success is available to meet individually with each entrepreneur to discuss their project.

We are a member of Réseau des SADC+CAE, a network that shares expertise and develops innovative tools to stimulate economic development with more than 10,000 Quebec organisations year over year.

Our Values
02

At CAE Memphremagog, our actions are guided by five core values.

Creativity

Approaching governance, management and project management with out of the box thinking.

Integrity

Keeping honesty and impartiality as a basis for our decisions and actions.

Agility

Adapting with openness to the challenges of an environment in constant evolution.

Swiftness

Promptly responding to requests and facilitating project application processing.

Sustainability

Aiming for sustainable development of businesses, projects, and the organisation.

The Board Members
03

Our Board of Directors

Through their multidisciplinary expertise, our board members challenge the projects presented to them and proactively contribute to enriching them.

Board members are governed by a confidentiality agreement. They also adhere to a code of ethics that sets strict rules regarding conflicts of interest.

Team meeting with people taking notes at table

Caroline Plamondon, CPA

  • President, Caroline Plamondon CPA
  • Chair of the Board

Pierre Bélanger

  • Strategic Advisor
  • Vice-Chair of the Board

Francis Hamel

  • General Manager, Les Aciers Robond Inc.
  • Secretary-Treasurer of the Board

Christian Coupal

  • President, Scholer Industriel Inc.
  • Administrator

Valérie Moreau

  • President, Me Valérie Moreau, Notary Inc.
  • Administrator

Jérémy Parent

  • Author, speaker and trainer, Le Gardien de phare
  • Administrator

Francine Patenaude

  • Strategic Development Consultant
  • Administrator

Louise Simoneau, CPA Auditor, CA, M.Fisc.

  • President, Louise Simoneau CPA Inc.
  • Administrator

Hugo Veilleux

  • Deputy General Manager, Jouvence
  • Administrator
History
04

Today’s Support Drives Tomorrow’s Growth

The Centre d’aide aux entreprises Memphremagog was incorporated in 1984.

At the time, businesspeople committed to the Memphremagog MRC’s economic development constituted an organisation dedicated to stimulating and supporting businesses by offering financing and support to bring their projects to life and foster their growth.

Known today as CAE Memphremagog, the organisation continues its mission of supporting businesses in Memphremagog MRC and providing services to promote entrepreneurship and encourage the creation and preservation of jobs in the community.

The energy deployed over the years has made it possible to materialise over 600 projects across multiple municipalities in the region, creating wealth, vibrant communities, and a sense of belonging.

From 1984 to the present day
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Milestones That Have Shaped the Region’s Economic Development

1984

Birth of CAE Memphremagog, then known as “Société CLÉ Memphrémagog.”

1994

CAE Memphremagog becomes an autonomous CAE alongside nine other CAEs through the province of Quebec to maintain proximity services for Memphremagog entrepreneurs.

1995

Creation of Réseau des SADC+CAE of Quebec; CAE Memphremagog becomes a member.

1999

New agreement with Economic Development Canada allowing CAE to better fulfill its mission in the community.

2019

CAE Memphremagog adds to its service offerings:

  • Local economic development and local intervention measures
  • Youth Strategy program
  • “LO” program to better serve the English-speaking community on its territory
2021

CAE Memphremagog deploys the RRRF program (Regional Relief and Recovery Fund):

  • 55 businesses supported
  • $1.45M invested as emergency loans

CAE Memphremagog deploys the RRRFTALED program (Regional Recovery Assistance Fund — Technical Assistance, Local Economic Development):

  • 90 businesses supported to accelerate their digital transformation
  • $165,000 paid out as non-repayable contributions
2022

CAE Memphremagog deploys the STA program (Structural Technical Assistance):

  • 9 businesses supported to optimize their business model
  • $98,000 paid out as non-repayable contributions

CAE Memphremagog deploys the Eco-Responsibility program:

  • 13 businesses supported to accelerate their green transition
  • 3 collective sustainable development projects completed
  • $143,500 paid out as non-repayable contributions

CAE Memphremagog collaborates in recruiting participants for the CDAP program (Canada Digital Adoption Program):

  • 104 businesses supported with CDAP in the Memphremagog MRC
  • $210,869 paid out as non-repayable contributions
2023

CAE Memphremagog deploys the APSRTB program (Assistance Project for Small Rural Tourism Businesses):

  • 14 businesses supported to adapt and improve their product offerings following the COVID-19 pandemic
  • $147,000 paid out as non-repayable contributions
2024

CAE Memphremagog, in collaboration with the other Eastern Townships’ SADCs and CAEs, along with the municipality of Sherbrooke and Tourisme Cantons-de-l’Est, deploys a sustainable tourism support program:

  • 47 businesses and organisations supported
  • $187,000 invested in organisational fees and professional services

CAE Memphremagog celebrates its 40th anniversary with an outstanding record of achievements over the years:

  • Over $30M invested
  • Over 500 business projects financed
  • Thousands of jobs preserved and hundreds created
  • 41 board members contributed to CAE Memphremagog’s success with over 8,000 hours of volunteer work

CAE Memphremagog celebrates the five-year anniversary of the Youth Strategy program:

  • 26 young entrepreneurs supported
    • $553,000 invested as prime rate loans that are interest-free for the first two years
2025

CAE Memphremagog launches three new financing programs:

  • Transfer Strategy — to facilitate business succession or acquisitions
  • Green Strategy — to facilitate the adoption of clean technologies in businesses
  • Digital Strategy — to facilitate the digitization of business activities
    • 14 businesses supported
    • $520,000 invested as prime rate loans that are interest-free for the first two years
2026

At its Annual General Meeting, CAE Memphremagog unveils its achievements for year 2025–2026:

  • Over $61,000 invested in 15 local economic development projects
  • Over 100 personalised support engagements, including 34 with new clients and 11 businesses supported with specialised consultants for a non-repayable financial contribution of over $17,400
  • $2.1M invested in 40 businesses in the Memphremagog MRC
Smiling bearded man sitting indoors at table
ESG Profile
06

The Promise of a Lasting Commitment