5 Reasons to Build a Social Media Strategy for Your Business

For or against using social media?

Even if just thinking about it gives you a headache, social media has become a must for businesses that want to stand out!

Here are some compelling statistics:

• 78% of Québec adults use one or more social media platforms;
• 33% of Québec adults use social media as their main source of information;
• 3.5 hours is the average number of hours Québec adults spend on social media every day.

It’s a safe bet that your current and potential customers are included in these statistics.

Social media has become an essential tool for any business, regardless of its size. It allows you to reach out and engage with your customers, develop your online visibility, build brand image and awareness, acquire new customers and much more. It is a powerful marketing tool provided you have an effective social media strategy.

What is a social media strategy?

A social media strategy identifies a company’s communication goals and needs in developing its online presence, interacting with present customers, while reaching out to prospective customers.

In other words, it entails planning the actions you will have to carry out on social networks to achieve your company’s marketing objectives.

Still sceptical? Here are five reasons to convince you to use social media to promote your business and communicate with your customers.

1. Increase Visibility

To be known, you need to be seen. Many potential clients can discover you on social media. Every time you share engaging content, it’s an opportunity to put your business in the spotlight — whether it’s your products, your services, or your employer brand. Start growing your audience by posting content on Facebook and Instagram.

2. Improve Communication with Customers

Social media is an effective marketing tool, but it is also a great way to communicate. It allows you to get and stay in touch with your customers. Comments, customer answers to questions under your posts, shares of posts and likes are all opportunities to develop a relationship with your audience and create a bond of trust and credibility.

3. Make low cost marketing

Marketing on social media is a more affordable investment than traditional advertising channels. It only takes a few hours a week to plan quality content for your audience. A great way to increase traffic to your website or visits to your business.

4. Get to Know Your Clients and Potential Clients Better

Millions of people surf social media every day in Québec alone. Being on social media allows your company to understand their needs and expectations, to analyze their behaviour, to collect data and comments. All of this is done to create effective promotional campaigns and to meet the needs of your target clientele.

5. Gain Customer Trust

Having a presence on social media demonstrates that you care about your customers’ opinions. By giving them the opportunity to share their feedback, you show your commitment to providing quality service. Satisfied customers are your best ambassadors!

Now that you know the reasons for building a social media strategy for your business, are you ready to get started?